Sales Cadence: How to Build Outreach Sequences That Get Replies
Overview
Quick Summary
A sales cadence is a scheduled sequence of touchpoints — emails, calls, and messages — spread over days or weeks to engage a prospect consistently. Most deals need multiple touches; a cadence makes sure every prospect gets them without a rep having to remember.
Here's how to build one.
What is a Sales Cadence?
A cadence defines the what, when, and how of your follow-up. With cadences in GetBiz CRM, the sequence runs automatically and every step is logged on the contact.
An Example Cadence
| Day | Touch |
|---|---|
| 1 | Intro email |
| 2 | Call + voicemail |
| 4 | Value email (case study) |
| 6 | LinkedIn / social touch |
| 9 | Break-up email |
Cadence Best Practices
- Mix channels — email, phone, SMS, and social beat email-only.
- Space touches — persistent, not annoying.
- Personalize openers — generic sequences get ignored.
- Auto-enroll — add new leads via assignment rules.
Frequently Asked Questions
What is a sales cadence? A scheduled, multi-channel sequence of touches to engage a prospect over time.
How many touches should a cadence have? Typically 5–8 touches across channels over one to two weeks.
Book More Meetings, Automatically
Start a 15-day free trial of GetBiz CRM or book a demo to see cadences in action.
