Assignment Rule

Send Every Lead to the Right Rep, Instantly

Auto-assign leads and records by territory, product, workload or round-robin — so every lead gets a fast, fair owner and none slip through the cracks.


Fair, Fast, Automatic Ownership

Rule-based Routing

Assign by any field — region, product, source.

Round-robin

Distribute leads evenly across the team.

Workload Balancing

Route by capacity so no one is overloaded.

Instant Handoff

Owners are notified the moment a lead lands.
GetBiz CRM assignment rules

More Process Management Tools

Assignment Rule works with the rest of GetBiz CRM process management.

Lead Scoring

Route your highest-scoring leads first.
CRM lead scoring

Sales Blueprint

Assign owners at each stage of your process.
CRM sales blueprint

Approval Process

Pair assignment with automated approvals.
CRM approval process

Review Process

Add review steps after assignment.
CRM review process

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Pricing

Simple CRM Pricing, All the Features You Need

Standard

₹499 /user / month

For small teams getting started with CRM.

  • Lead & contact management
  • Deal pipelines
  • Email integration
  • Basic reports & dashboards
  • Web forms
Start 15 Days Trial
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Professional

₹999 /user / month

For growing sales teams that need automation.

  • Everything in Standard
  • Workflow automation
  • Sales cadences
  • Revenue forecasting
  • Advanced analytics
  • Multi-channel (SMS, WhatsApp, chat)
Start 15 Days Trial

Enterprise

Custom

For large teams with advanced needs.

  • Everything in Professional
  • Advanced process management
  • Multiple currencies
  • Custom roles & permissions
  • Dedicated success manager
  • Priority support
Book A Demo

Prices are billed annually. Need something custom? Talk to sales.


No lead left behind

See why teams automate assignment in GetBiz CRM.


Route every lead automatically.

Add Image Description

Lead Assignment Rules: Route Every Lead to the Right Rep Instantly

Learn how lead assignment rules work, the common routing strategies, and how to auto-assign every new lead to the right rep in seconds — not hours.
GetBiz Solutions
August 24, 2026
Add Image Description

Lead Routing Best Practices: Speed, Fairness, and Follow-Through

The best practices behind fast, fair lead routing — response-time SLAs, fallback rules, and matching leads to the reps most likely to close them.
GetBiz Solutions
August 24, 2026

Frequently Asked Questions

How do assignment rules work?

They auto-assign leads and records to the right owner based on criteria like territory, product, source, workload or round-robin.

Can leads be distributed evenly?

Yes. Round-robin and workload balancing distribute leads fairly across the team.

Do owners get notified?

Yes. The assigned owner is notified instantly when a record is routed to them.